Roam

When Co-op, one of the largest providers of retail goods in Western Canada came to us for a series of advertising spots, we approached it differently – we cast a real family. The campaign follows the Wylies for a six-year, ongoing scripted campaign as they navigate life and all its changes.

In “Roam”, one of the first sports in the series, the eldest Wylie daughter sets off with a group of friends on their first-ever road trip. As they travel across Western Canada, Co-op supports them at every turn.